Overview
Generated 2026-06-05 07:46 UTC
MONTHLY RECURRING REVENUE
$26,250
vs start of window
+$15,232
net new MRR this window
TRUE LTV (per paying sub)
ⓘ
$99.55
80.0%
margin ·
4.7mo
lifespan
Health by area
Subscribers
Healthy
The paid base is growing — 987 paying subs with 312 more in trial. Net adds positive.
Paying subscribers
987
Net new payers ⓘ
ARPU ⓘ
$26.60
Trialing now ⓘ
312
Retention & churn
At risk
Monthly churn is 21.4% (involuntary share 4.7%) and NRR at 74.6% — the base is eroding faster than expansion can replace it. Card-recovery is the cheapest lever.
Gross MRR churn · monthly
21.4%
Net revenue retention ⓘ
74.6%
Involuntary churn ⓘ
4.7%
Payment auth rate ⓘ
87.48%
Acquisition
At risk
Activation is just 4.1% — most signups never send a message. The funnel leaks before users see product value, which caps everything downstream.
New signups · 30d
44,726
Activation rate ⓘ
4.1%
Trial → paid ⓘ
60.65%
Paid 1st cycle (60d) ⓘ
706
Engagement
At risk
Stickiness is 4.6% — most users come once and don't return regularly. May be normal for one-off intent (ask a question, leave), but worth probing if you want session frequency as a moat.
Daily active users
84
Stickiness (DAU/MAU) ⓘ
4.6%
Monthly active users ⓘ
1,845
Total users ⓘ
44,746
NET NEW MRR · THIS WINDOW
+$15,232
+138.2%
MRR growth this window
Quick ratio
ⓘ
64.48
Healthy
New + expansion
+$15,472
MRR movement · weekly
Funnel health
Acquisition
At risk
Signups at ~1491/day look fine in volume, but only 4.1% activate — most never message. The top of the funnel leaks before it produces real users.
New signups · 30d
44,726
Signups / day (avg)
ⓘ
~1,491
Activation rate
ⓘ
4.1%
Trialing now
ⓘ
312
Conversion
Watch
Signup→paid is 4.6% with trial→paid at 60.65%. Defensible but a real ceiling on growth.
Signup → paid
4.6%
Trial → paid
ⓘ
60.65%
Net new payers · window
ⓘ
Paying subscribers
ⓘ
987
Expansion & retention
Watch
New + expansion is outrunning churn (quick ratio 64.48), but NRR is 74.6% and churn is 21.4%/mo — growth leans heavily on new business.
New + expansion MRR
+$15,472
Quick ratio
ⓘ
64.48
Net revenue retention
ⓘ
74.6%
Gross MRR churn
ⓘ
21.4%
Acquisition trend · diagnostics
Daily signups
Daily new paying subs
Dashed tail = today so far (partial day, not yet complete)
How actively users are interacting with the app and which features they reach for.
DAU / WAU / MAU (60d)
Feature usage (daily, 60d)
What the model layer is costing and where the tokens are going.
Daily spend (60d)
Daily total + 7-day rolling average
Monthly totals (last 12 months)
Models & mix
Top models (30d)
| Model | Type | Events | In tokens | Out tokens | Cost (USD) |
|---|---|---|---|---|---|
| gpt-5.5-pro | chat | 190 | 838,550 | 990,081 | $397.04 |
| claude-haiku-4-5 | chat | 16,830 | 68,982,159 | 17,374,132 | $194.82 |
| claude-opus-4-6 | chat | 1,316 | 10,362,594 | 1,744,381 | $119.28 |
| gpt-5.4-pro | chat | 36 | 196,262 | 198,234 | $81.62 |
| gpt-5.5 | chat | 562 | 2,295,646 | 936,526 | $81.38 |
| gemini-2.5-pro | chat | 248 | 6,435,029 | 2,734,361 | $71.38 |
| claude-opus-4-5 | chat | 805 | 5,347,682 | 1,087,743 | $67.42 |
| gemini-2.5-flash | chat | 2,520 | 30,159,741 | 9,974,875 | $42.48 |
| black-forest-labs/FLUX-2-pro | image | 702 | 0 | 0 | $35.10 |
| claude-sonnet-4-6 | chat | 813 | 4,357,861 | 953,551 | $34.22 |
| gpt-5.4-nano | chat | 12,445 | 52,525,301 | 9,318,378 | $27.69 |
| pixverse-v6 | video | 44 | 0 | 0 | $11.82 |
| grok-4 | chat | 424 | 2,031,845 | 147,127 | $10.38 |
| claude-sonnet-4-5 | chat | 144 | 669,490 | 272,507 | $7.62 |
| veo-3.1-fast | video | 5 | 0 | 0 | $6.06 |
| gpt-5.4 | chat | 13 | 48,897 | 62,831 | $2.07 |
| gpt-5 | chat | 12 | 29,047 | 29,490 | $1.91 |
| elevenlabs-music | music | 9 | 0 | 0 | $1.48 |
| eleven_multilingual_v2 | tts | 9 | 8,616 | 0 | $1.35 |
| seedance-2 | video | 1 | 0 | 0 | $1.30 |
| text-embedding-3-small | document | 1,409 | 24,445,737 | 0 | $0.61 |
| PrunaAI/p-image | image | 41 | 0 | 0 | $0.51 |
| kling-2.5-turbo-pro | video | 1 | 0 | 0 | $0.46 |
| deepseek-reasoner | chat | 30 | 44,397 | 48,906 | $0.31 |
| gpt-4.1 | chat | 23 | 49,316 | 10,876 | $0.23 |
| gpt-5.4-mini | chat | 25 | 63,378 | 26,624 | $0.21 |
| mistral-large | chat | 2 | 133,140 | 3,929 | $0.09 |
| text-embedding-3-small | chat | 3,153 | 1,801,708 | 0 | $0.05 |
| moonshot-32k | chat | 7 | 14,788 | 2,928 | $0.03 |
| grok-3 | chat | 3 | 2,007 | 1,412 | $0.03 |
| gpt-5-mini | chat | 11 | 4,760 | 9,370 | $0.02 |
| deepseek-chat | chat | 16 | 13,347 | 8,036 | $0.01 |
| grok-3-mini | chat | 7 | 11,910 | 9,543 | $0.01 |
| mistral-small | chat | 12 | 14,018 | 7,543 | $0.00 |
| moonshot-128k | chat | 1 | 26 | 89 | $0.00 |
Cohort retention, customer lifetime value, and reasons users are leaving.
Paying-customer cohort retention · cohort = month of first paid invoice · retention = paid that month
The "are paying customers durable?" chart. Each line is a paying cohort grouped by the month they first paid. M0 = 100% by definition. The M1, M2, M3 slope is what tells you whether new paying customers stick. Renewals from annual plans only register every 12 months, so this metric is conservative if you have a meaningful annual mix.
Activated-user retention curves · cohort = users whose first message was in week W
The product-fit signal. Cohort is users who actually activated (sent ≥1 message); retention measures how many came back to message in week N. W0 is ~100% by definition. The W1, W2, W3 slope is what tells you whether the product earns repeat use.
Signup retention curves · cohort = all signups (W0 ≈ activation rate)
Same chart but anchored on signup-week (not activation). W0 is your activation rate — only a few % of signups send any message at all. Useful as a "raw funnel-completion" view, but the chart above is closer to what most people mean by "retention."
Weekly signup cohort retention (heatmap)
% of signup cohort sending a message in week N (rows = signup week, cols = weeks since signup). Same data as the signup curves chart, different read.
Cohort
Size
W0
W1
W2
W3
W4
2026-05-04
3,138
3%
1%
0%
0%
0%
2026-05-11
14,181
3%
0%
0%
0%
—
2026-05-18
8,654
5%
1%
0%
—
—
2026-05-25
15,345
5%
1%
—
—
—
Lifetime value
Total revenue
ⓘ
$43,742
all-time · USD
Avg LTV (paying)
ⓘ
$21.43
2,041 paying customers
Median LTV (paying)
ⓘ
$1.99
50th percentile
Top 10% LTV
ⓘ
$49.99
90th percentile
Monthly ARPU
ⓘ
$26.60
MRR / active subs
Revenue per signup
ⓘ
$0.98
all signups, all-time
Paying conversion
ⓘ
4.56%
2,041 of 44,746
True LTV (margin-aware)
ⓘ
$99.55
$26.60/mo ARPU ×
4.7mo lifetime ×
80.0% margin
Gross predicted LTV
ⓘ
$124.44
ARPU × 4.7mo lifetime ·
31.3d churn window
LTV by signup-month cohort
| Signup month | Signups | Paid customers | % paying | Avg LTV (USD) | Total rev (USD) |
|---|---|---|---|---|---|
| 2026-05-01 | 41,318 | 1,886 | 4.6% | $1.02 | $42,061 |
| 2026-06-01 | 3,428 | 155 | 4.5% | $0.49 | $1,680 |
Churn rates · 31.3d window · 2,043 subs
Gross churn (monthly)
ⓘ
21.4%
449 cancellations / 31.3d
Voluntary churn
ⓘ
16.7%
350 subs · user-initiated
Involuntary churn
ⓘ
4.7%
99 subs ·
22.0% of total churn
Weekly cancellations by type (last 12 weeks)
Churn signals (last 30 days)
Top cancellation reasons (cancellation_attempts)
| Reason | Offer response | Outcome | Count |
|---|---|---|---|
| (none) | (none) | abandoned | 145 |
| too_expensive | declined | cancelled | 74 |
| other | (none) | cancelled | 53 |
| not_using | declined | cancelled | 42 |
| (none) | (none) | saved_at_intro | 32 |
| switching | (none) | cancelled | 16 |
| technical_problems | declined | cancelled | 15 |
| not_using | declined | abandoned | 8 |
| missing_features | declined | cancelled | 7 |
| other | (none) | abandoned | 5 |
| missing_features | accepted | cancelled | 5 |
| hard_to_use | declined | cancelled | 4 |
| too_expensive | declined | abandoned | 4 |
| too_expensive | (none) | abandoned | 3 |
| (none) | (none) | (none) | 2 |
| not_using | (none) | abandoned | 2 |
| technical_problems | declined | abandoned | 1 |
| not_using | accepted | saved_by_offer | 1 |
| switching | (none) | abandoned | 1 |
| too_expensive | declined | (none) | 1 |
| too_expensive | accepted | saved_by_offer | 1 |
| technical_problems | accepted | saved_by_offer | 1 |
| missing_features | accepted | abandoned | 1 |
Free-text feedback (cancellation_feedback)
| Day | Reason | Feedback |
|---|---|---|
| 2026-05-27 | other | no |
| 2026-05-27 | missing_features | none |
| 2026-05-27 | other | other |
| 2026-05-27 | too_expensive | wrong ai |
| 2026-05-27 | other | I want the official claude site |
| 2026-05-27 | other | just came to experiment |
| 2026-05-27 | other | ----- |
| 2026-05-27 | need_break | i want to |
| 2026-05-27 | not_using | N/A |
| 2026-05-27 | too_expensive | it, little bit expensive for me |
| 2026-05-27 | other | Thought this was Anthropic. |
| 2026-05-27 | too_expensive | ex |
| 2026-05-27 | too_expensive | subscribed on accident |
| 2026-05-27 | not_using | Acces full files that are attached |
| 2026-05-27 | too_expensive | PLEASE I NEED TO CANCEL NOT WHAT I EXPECTED |
| 2026-05-27 | missing_features | ! |
| 2026-05-27 | switching | dont like this i want my 1.99 back |
| 2026-05-27 | not_using | i dont need it |
| 2026-05-27 | not_using | i dont need it |
| 2026-05-27 | missing_features | I don't like it. |
| 2026-05-27 | need_break | no |
| 2026-05-27 | other | d |
| 2026-05-27 | too_expensive | uu |
| 2026-05-27 | other | the monthly billing is a little sneaky. |
| 2026-05-27 | other | p |
1st-cycle churn (global) · of paid subs whose first-cycle outcome has resolved
1st-cycle churn
ⓘ
35.2%
406 of 1,154 resolved subs
Renewed past 1st cycle
ⓘ
748
paid 2+ invoices
In flight (outcome pending)
ⓘ
888
paid 1, still active
Total paying subs
ⓘ
2,042
≥1 paid invoice
Cancellation feedback themes
Each dot is one piece of free-text feedback. Colors are themes identified by Claude in a single Messages API call. Edges connect each response to a few others in the same theme — the spring layout then groups them into visible clusters. Hover a dot to read the feedback, click a theme card to focus that cluster.
Where your paying customers live, and how each market performs on trial conversion and first-cycle retention.
Countries
ⓘ
34
with ≥5 paying customers
Top market
ⓘ
🇺🇸
United States
587 paying customers
Coverage (paying)
ⓘ
99.0%
2,022 of 2,042
Coverage (all customers)
ⓘ
94.7%
22,701 of 23,964
By country
Countries sorted by paying-customer count. 1st-cycle churn = paid-once-and-canceled subs ÷ subs whose first-cycle outcome has resolved (renewed or canceled). In-flight subs are excluded from the denominator.
| Country ⓘ | Paying ⓘ | Revenue (USD) ⓘ | Avg LTV ⓘ | Trials (60d) ⓘ | Trial conv % ⓘ | Resolved ⓘ | 1st-cycle churn ⓘ |
|---|---|---|---|---|---|---|---|
| 🇺🇸 United States US | 587 | $14,883 | $25.35 | 325 | 69.1% | 277 | 25.6% |
| 🇦🇺 Australia AU | 260 | $5,962 | $22.93 | 220 | 64.3% | 173 | 32.4% |
| 🇨🇦 Canada CA | 175 | $5,447 | $31.13 | 138 | 69.2% | 132 | 28.8% |
| 🇬🇧 United Kingdom GB | 111 | $2,344 | $21.12 | 94 | 64.5% | 75 | 32.0% |
| 🇹🇷 Türkiye TR | 110 | $1,677 | $15.24 | 99 | 47.9% | 73 | 49.3% |
| 🇷🇴 Romania RO | 106 | $1,043 | $9.84 | 78 | 52.5% | 41 | 46.3% |
| 🇺🇦 Ukraine UA | 72 | $599.16 | $8.32 | 45 | 50.0% | 22 | 31.8% |
| 🇵🇱 Poland PL | 62 | $771.24 | $12.44 | 35 | 53.8% | 27 | 44.4% |
| 🇸🇬 Singapore SG | 52 | $1,347 | $25.91 | 35 | 75.0% | 31 | 22.6% |
| 🇭🇰 Hong Kong HK | 52 | $1,123 | $21.60 | 32 | 62.1% | 29 | 27.6% |
| 🇻🇳 Vietnam VN | 44 | $909.44 | $20.67 | 38 | 40.0% | 31 | 58.1% |
| 🇫🇷 France FR | 35 | $745.53 | $21.30 | 22 | 75.0% | 15 | 20.0% |
| 🇧🇬 BG BG | 23 | $195.72 | $8.51 | 23 | 35.7% | 14 | 57.1% |
| 🇹🇭 Thailand TH | 22 | $445.72 | $20.26 | 17 | 46.2% | 13 | 53.8% |
| 🇨🇳 CN CN | 22 | $437.70 | $19.90 | 15 | 57.1% | 14 | 35.7% |
| 🇬🇪 GE GE | 21 | $257.75 | $12.27 | 14 | 66.7% | 6 | 16.7% |
| 🇲🇩 Moldova MD | 19 | $277.73 | $14.62 | 19 | 47.1% | 17 | 52.9% |
| 🇪🇸 Spain ES | 19 | $283.76 | $14.93 | 9 | 62.5% | 8 | 37.5% |
| 🇵🇭 Philippines PH | 19 | $509.76 | $26.83 | 15 | 50.0% | 9 | 44.4% |
| 🇸🇦 Saudi Arabia SA | 16 | $269.78 | $16.86 | 15 | 50.0% | 12 | 50.0% |
| 🇰🇷 South Korea KR | 15 | $215.82 | $14.39 | 13 | 30.0% | 10 | 60.0% |
| 🇭🇺 Hungary HU | 15 | $333.80 | $22.25 | 12 | 62.5% | 8 | 25.0% |
| 🇮🇳 India IN | 13 | $229.86 | $17.68 | 10 | 25.0% | 4 | 50.0% |
| 🇱🇹 LT LT | 12 | $191.84 | $15.99 | 11 | 40.0% | 10 | 60.0% |
| 🇱🇻 LV LV | 10 | $235.86 | $23.59 | 7 | 80.0% | 5 | 20.0% |
| 🇳🇴 Norway NO | 9 | $291.87 | $32.43 | 6 | 66.7% | 6 | 33.3% |
| 🇲🇾 Malaysia MY | 8 | $153.89 | $19.24 | 7 | 60.0% | 5 | 40.0% |
| 🇧🇪 Belgium BE | 8 | $105.89 | $13.24 | 8 | 42.9% | 7 | 42.9% |
| 🇬🇷 Greece GR | 6 | $147.93 | $24.66 | 4 | 25.0% | 4 | 75.0% |
| 🇦🇪 UAE AE | 6 | $101.91 | $16.99 | 6 | 50.0% | 6 | 50.0% |
| 🇮🇩 Indonesia ID | 6 | $101.91 | $16.99 | 6 | 50.0% | 6 | 50.0% |
| 🇮🇱 Israel IL | 6 | $101.91 | $16.99 | 6 | 50.0% | 6 | 50.0% |
| 🇵🇹 Portugal PT | 5 | $105.95 | $21.19 | 3 | 0.0% | 1 | 100.0% |
| 🇷🇸 RS RS | 5 | $99.92 | $19.98 | 5 | 60.0% | 5 | 40.0% |