Overview
Generated 2026-06-13 07:32 UTC
MONTHLY RECURRING REVENUE ⓘ
$33,778
TRUE LTV (per paying sub)
ⓘ
$102.98
$26.79/mo ARPU ·
80.0%
margin ·
4.8mo
lifespan
Paths to a paid plan
ⓘ
last 90 days
52,253 signups →
2,140 paid the $1.99 trial
(4.1%);
the other 95.9% never purchased. Below: the two paths to a paid plan —
the 1,773 trials that have settled
(367 still trialing, excluded), plus 364 who subscribed directly (no trial).
Trial users by day
ⓘ
373 in trial now
Day 0
6
Day 1
128
Day 2
67
Day 3
66
Day 4
48
Day 5
27
Day 6
25
Day 7
6
Health by areacurrent & last 30 days · ▲▼ vs 30 days agoⓘ
Subscribers
Healthy
The paid base is growing — 1,261 paying subs with 373 more in trial. Net adds positive.
Net new payers ⓘ
ARPU ⓘ
$26.79
Trialing now ⓘ
373
Retention & churn
At risk
Monthly churn is 25.6% (involuntary share 9.1%) and NRR at 75.2% — the base is eroding faster than expansion can replace it. Card-recovery is the cheapest lever.
Net revenue retention ⓘ
75.2%
Involuntary churn ⓘ
9.1%
Voluntary churn ⓘ
16.6%
Acquisition
At risk
Activation is just 4.6% — most signups never send a message. The funnel leaks before users see product value, which caps everything downstream.
Activation rate ⓘ
4.6%
Signups / day (avg) ⓘ
~1,371
Engagement
At risk
Stickiness is 7.2% — most users come once and don't return regularly. May be normal for one-off intent (ask a question, leave), but worth probing if you want session frequency as a moat.
Daily active users ⓘ
147
Stickiness (DAU/MAU) ⓘ
7.2%
NET NEW MRR · LAST 30 DAYS
+$22,760
+206.6%
MRR growth vs 30 days ago
Quick ratio
ⓘ
58.15
Healthy
New + expansion
+$23,158
MRR movement · weekly
Funnel health
Acquisition
At risk
Signups at ~1371/day look fine in volume, but only 4.6% activate — most never message. The top of the funnel leaks before it produces real users.
New signups · 30d
43,119
Signups / day (avg)
ⓘ
~1,371
Activation rate
ⓘ
4.6%
Trialing now
ⓘ
373
Conversion
Watch
Signup→paid is 5.0% with trial→paid at 60.88%. Defensible but a real ceiling on growth.
Signup → paid
5.0%
Trial → paid · 60d
ⓘ
60.88%
Paid 1st cycle · 60d
ⓘ
937
Payment auth rate · 60d
ⓘ
81.48%
Expansion & retention
Watch
New + expansion is outrunning churn (quick ratio 58.15), but NRR is 75.2% and churn is 25.6%/mo — growth leans heavily on new business.
New + expansion MRR
+$23,158
Quick ratio
ⓘ
58.15
Net revenue retention · 30d
ⓘ
75.2%
Gross MRR churn · monthly
ⓘ
25.6%
Acquisition trend · diagnostics
Daily signups
Daily new paying subs
Dashed tail = today so far (partial day, not yet complete)
How actively users are interacting with the app and which features they reach for.
DAU / WAU / MAU (60d)
Feature usage (daily, 60d)
What the model layer is costing and where the tokens are going.
Daily spend (60d)
Daily total + 7-day rolling average
Monthly totals (last 12 months)
Models & mix
Top models (30d)
| Model | Type | Events | In tokens | Out tokens | Cost (USD) |
|---|---|---|---|---|---|
| gpt-5.5-pro | chat | 211 | 882,071 | 1,118,865 | $443.77 |
| claude-haiku-4-5 | chat | 18,275 | 70,030,189 | 18,220,962 | $201.42 |
| claude-opus-4-6 | chat | 1,659 | 12,008,547 | 2,036,321 | $138.69 |
| gpt-5.4-pro | chat | 49 | 241,215 | 270,784 | $109.48 |
| gpt-5.5 | chat | 703 | 2,920,948 | 1,221,833 | $105.24 |
| claude-opus-4-5 | chat | 990 | 5,756,983 | 1,316,478 | $77.12 |
| black-forest-labs/FLUX-2-pro | image | 843 | 0 | 0 | $42.15 |
| claude-sonnet-4-6 | chat | 847 | 3,828,722 | 938,741 | $31.96 |
| gpt-5.4-nano | chat | 14,563 | 55,503,459 | 10,546,722 | $30.36 |
| pixverse-v6 | video | 80 | 0 | 0 | $19.50 |
| gemini-2.5-flash | chat | 2,632 | 7,566,976 | 3,355,372 | $13.32 |
| grok-4 | chat | 492 | 2,138,605 | 175,169 | $11.30 |
| gemini-2.5-pro | chat | 277 | 1,058,515 | 387,406 | $10.57 |
| claude-sonnet-4-5 | chat | 128 | 605,497 | 251,214 | $6.98 |
| veo-3.1-fast | video | 5 | 0 | 0 | $6.06 |
| elevenlabs-music | music | 22 | 0 | 0 | $4.92 |
| gpt-5 | chat | 26 | 50,860 | 57,792 | $3.66 |
| eleven_multilingual_v2 | tts | 10 | 14,908 | 0 | $2.33 |
| gpt-5.4 | chat | 10 | 44,733 | 59,332 | $1.95 |
| seedance-2 | video | 1 | 0 | 0 | $1.30 |
| text-embedding-3-small | document | 2,132 | 33,944,307 | 0 | $0.85 |
| PrunaAI/p-image | image | 41 | 0 | 0 | $0.51 |
| kling-2.5-turbo-pro | video | 1 | 0 | 0 | $0.46 |
| deepseek-reasoner | chat | 35 | 57,334 | 51,246 | $0.35 |
| gpt-4.1 | chat | 23 | 49,548 | 11,520 | $0.24 |
| gpt-5.4-mini | chat | 26 | 63,402 | 26,681 | $0.21 |
| mistral-large | chat | 2 | 133,140 | 3,929 | $0.09 |
| text-embedding-3-small | chat | 5,035 | 2,692,866 | 0 | $0.07 |
| moonshot-32k | chat | 7 | 19,283 | 3,319 | $0.04 |
| grok-3 | chat | 2 | 1,980 | 1,403 | $0.03 |
| gpt-5-mini | chat | 2 | 4,679 | 6,736 | $0.02 |
| deepseek-chat | chat | 18 | 37,728 | 12,247 | $0.01 |
| mistral-small | chat | 10 | 13,906 | 7,516 | $0.00 |
| moonshot-128k | chat | 2 | 95 | 224 | $0.00 |
| gpt-5-nano | chat | 1 | 49 | 205 | $0.00 |
Cohort retention, customer lifetime value, and reasons users are leaving.
Paying-customer cohort retention · cohort = month of first full-plan payment · retention = still paid-up at month N
The "are paying customers durable?" chart. Each line is a cohort of full-plan payers grouped by the month of their first real plan payment — the trial-conversion charge, or the purchase itself for no-trial subs. Trial fees don't start a cohort; whether trials convert is the funnel's job, this chart asks whether converts stay. M0 = 100% by definition; the M1, M2, M3 slope is what tells you whether new payers stick. Each customer is measured on their own renewal clock: retained at M1 means their paid coverage extends past their personal one-month mark — so quarterly and annual prepays count for every month they bought instead of reading as churn. A customer only enters a point's denominator once their mark is a week past (dunning grace), so the newest point rests on the matured slice of the cohort — hover a point to see its n — and firms up as the rest reach their renewal date. Renewals that settle later than the grace still count once they land, on the next daily rebuild.
Paying-customer usage retention · cohort = week of first paid invoice · retention = used the product (messaged) that week
The "do paying customers keep using the product?" chart — paying cohorts grouped by the week they first paid, where each point is the % who sent a message in week N, not the % who paid. Because paying customers who go quiet tend to cancel next, this leads the payment-churn signal above — and weekly granularity catches the drop-off within days, not a month later. It's also immune to annual-billing blind spots: usage is continuous even when the next renewal is far off. Unlike the payment chart, W0 is not 100% by construction — it's the share who actually used the product the week they first paid. Weeks that haven't fully closed are left off, so the newest cohort shows fewer points, not a collapse to zero.
Activated-user retention curves · cohort = users whose first message was in week W
The product-fit signal. Cohort is users who actually activated (sent ≥1 message); retention measures how many came back to message in week N. W0 is ~100% by definition. The W1, W2, W3 slope is what tells you whether the product earns repeat use. Weeks that haven't fully closed are left off, so the last point on each cohort line is always a complete week — the newest cohort therefore shows fewer points, not a false collapse to zero.
Signup retention curves · cohort = all signups (W0 ≈ activation rate)
Same chart but anchored on signup-week (not activation). W0 is your activation rate — only a few % of signups send any message at all. Useful as a "raw funnel-completion" view, but the chart above is closer to what most people mean by "retention."
Churn rates · 30.0d window · 2,454 subs ⓘ
Gross churn (monthly)
ⓘ
25.6%
620 cancellations / 30.0d
Voluntary churn
ⓘ
16.6%
401 subs · user-initiated
Involuntary churn
ⓘ
9.1%
219 subs ·
35.3% of total churn
Weekly cancellations by type (last 12 weeks)
Churn signals (last 30 days)
Top cancellation reasons (cancellation_attempts)
| Reason | Offer response | Outcome | Count |
|---|---|---|---|
| (none) | (none) | abandoned | 168 |
| too_expensive | declined | cancelled | 125 |
| other | (none) | cancelled | 70 |
| not_using | declined | cancelled | 59 |
| (none) | (none) | saved_at_intro | 41 |
| switching | (none) | cancelled | 25 |
| technical_problems | declined | cancelled | 22 |
| not_using | declined | abandoned | 13 |
| missing_features | declined | cancelled | 9 |
| too_expensive | declined | abandoned | 7 |
| other | (none) | abandoned | 6 |
| missing_features | accepted | cancelled | 6 |
| too_expensive | accepted | saved_by_offer | 5 |
| hard_to_use | declined | cancelled | 5 |
| too_expensive | (none) | abandoned | 4 |
| not_using | (none) | abandoned | 3 |
| switching | (none) | abandoned | 3 |
| too_expensive | (none) | cancelled | 2 |
| not_using | accepted | saved_by_offer | 2 |
| technical_problems | declined | abandoned | 1 |
| technical_problems | accepted | saved_by_offer | 1 |
| missing_features | accepted | abandoned | 1 |
Free-text feedback (cancellation_feedback)
| Day | Reason | Feedback |
|---|---|---|
| 2026-05-27 | other | no |
| 2026-05-27 | missing_features | none |
| 2026-05-27 | other | other |
| 2026-05-27 | too_expensive | wrong ai |
| 2026-05-27 | other | I want the official claude site |
| 2026-05-27 | other | just came to experiment |
| 2026-05-27 | other | ----- |
| 2026-05-27 | need_break | i want to |
| 2026-05-27 | not_using | N/A |
| 2026-05-27 | too_expensive | it, little bit expensive for me |
| 2026-05-27 | other | Thought this was Anthropic. |
| 2026-05-27 | too_expensive | ex |
| 2026-05-27 | too_expensive | subscribed on accident |
| 2026-05-27 | not_using | Acces full files that are attached |
| 2026-05-27 | too_expensive | PLEASE I NEED TO CANCEL NOT WHAT I EXPECTED |
| 2026-05-27 | missing_features | ! |
| 2026-05-27 | switching | dont like this i want my 1.99 back |
| 2026-05-27 | not_using | i dont need it |
| 2026-05-27 | not_using | i dont need it |
| 2026-05-27 | missing_features | I don't like it. |
| 2026-05-27 | need_break | no |
| 2026-05-27 | other | d |
| 2026-05-27 | too_expensive | uu |
| 2026-05-27 | other | the monthly billing is a little sneaky. |
| 2026-05-27 | other | p |
1st-cycle churn (global) · of paid subs whose first-cycle outcome has resolved
1st-cycle churn
ⓘ
38.3%
612 of 1,597 resolved subs
Renewed past 1st cycle
ⓘ
985
paid 2+ invoices
In flight (outcome pending)
ⓘ
908
paid 1, still active
Total paying subs
ⓘ
2,505
≥1 paid invoice
Cancellation feedback themes
Each dot is one piece of free-text feedback. Colors are themes identified by Claude in a single Messages API call. Edges connect each response to a few others in the same theme — the spring layout then groups them into visible clusters. Hover a dot to read the feedback, click a theme card to focus that cluster.
Where your paying customers live, and how each market performs on trial conversion and first-cycle retention.
Countries
ⓘ
38
with ≥5 paying customers
Top market
ⓘ
🇺🇸
United States
908 paying customers
Coverage (paying)
ⓘ
97.3%
2,437 of 2,505
Coverage (all customers)
ⓘ
94.6%
23,150 of 24,481
By country
Countries sorted by paying-customer count. 1st-cycle churn = paid-once-and-canceled subs ÷ subs whose first-cycle outcome has resolved (renewed or canceled). In-flight subs are excluded from the denominator.
| Country ⓘ | Paying ⓘ | Revenue (USD) ⓘ | Avg LTV ⓘ | Trials (60d) ⓘ | Trial conv % ⓘ | Resolved ⓘ | 1st-cycle churn ⓘ |
|---|---|---|---|---|---|---|---|
| 🇺🇸 United States US | 908 | $21,725 | $23.93 | 471 | 73.3% | 453 | 28.3% |
| 🇦🇺 Australia AU | 269 | $6,310 | $23.46 | 228 | 59.0% | 210 | 39.0% |
| 🇨🇦 Canada CA | 181 | $5,657 | $31.26 | 145 | 66.4% | 150 | 32.7% |
| 🇬🇧 United Kingdom GB | 118 | $2,680 | $22.71 | 98 | 60.7% | 93 | 39.8% |
| 🇹🇷 Türkiye TR | 115 | $1,716 | $14.93 | 104 | 39.6% | 91 | 58.2% |
| 🇷🇴 Romania RO | 110 | $1,471 | $13.37 | 102 | 52.2% | 68 | 47.1% |
| 🇺🇦 Ukraine UA | 81 | $1,022 | $12.62 | 70 | 63.4% | 42 | 31.0% |
| 🇵🇱 Poland PL | 74 | $1,251 | $16.91 | 57 | 56.5% | 46 | 39.1% |
| 🇭🇰 Hong Kong HK | 53 | $1,425 | $26.89 | 42 | 73.7% | 40 | 22.5% |
| 🇸🇬 Singapore SG | 53 | $1,499 | $28.29 | 44 | 70.7% | 41 | 29.3% |
| 🇻🇳 Vietnam VN | 44 | $939.43 | $21.35 | 40 | 34.2% | 39 | 64.1% |
| 🇫🇷 France FR | 39 | $1,089 | $27.93 | 28 | 83.3% | 25 | 20.0% |
| 🇧🇬 BG BG | 30 | $305.65 | $10.19 | 23 | 25.0% | 21 | 71.4% |
| 🇹🇭 Thailand TH | 24 | $479.69 | $19.99 | 18 | 43.8% | 16 | 56.3% |
| 🇨🇳 CN CN | 23 | $499.67 | $21.72 | 19 | 58.8% | 17 | 35.3% |
| 🇬🇪 GE GE | 22 | $409.69 | $18.62 | 19 | 69.2% | 13 | 23.1% |
| 🇵🇭 Philippines PH | 20 | $541.74 | $27.09 | 15 | 50.0% | 12 | 50.0% |
| 🇸🇦 Saudi Arabia SA | 20 | $325.74 | $16.29 | 15 | 40.0% | 15 | 60.0% |
| 🇪🇸 Spain ES | 20 | $453.71 | $22.69 | 17 | 64.3% | 14 | 35.7% |
| 🇲🇩 Moldova MD | 19 | $307.72 | $16.20 | 19 | 50.0% | 18 | 50.0% |
| 🇭🇺 Hungary HU | 16 | $335.79 | $20.99 | 12 | 50.0% | 10 | 40.0% |
| 🇰🇷 South Korea KR | 15 | $245.81 | $16.39 | 13 | 30.8% | 13 | 61.5% |
| 🇮🇳 India IN | 13 | $229.86 | $17.68 | 10 | 25.0% | 10 | 80.0% |
| 🇱🇹 LT LT | 12 | $191.84 | $15.99 | 11 | 40.0% | 10 | 60.0% |
| 🇳🇴 Norway NO | 11 | $323.85 | $29.44 | 6 | 66.7% | 6 | 33.3% |
| 🇱🇻 LV LV | 10 | $235.86 | $23.59 | 8 | 66.7% | 6 | 33.3% |
| 🇲🇾 Malaysia MY | 9 | $155.88 | $17.32 | 7 | 60.0% | 5 | 40.0% |
| 🇧🇪 Belgium BE | 9 | $107.88 | $11.99 | 8 | 42.9% | 7 | 42.9% |
| 🇮🇱 Israel IL | 7 | $103.90 | $14.84 | 6 | 50.0% | 6 | 50.0% |
| 🇬🇷 Greece GR | 6 | $147.93 | $24.66 | 4 | 25.0% | 4 | 75.0% |
| 🇦🇪 UAE AE | 6 | $101.91 | $16.99 | 6 | 50.0% | 6 | 50.0% |
| 🇮🇩 Indonesia ID | 6 | $101.91 | $16.99 | 6 | 50.0% | 6 | 50.0% |
| 🇮🇹 Italy IT | 6 | $41.93 | $6.99 | 3 | 100.0% | 1 | 0.0% |
| 🇦🇿 AZ AZ | 5 | $97.94 | $19.59 | 3 | 33.3% | 3 | 33.3% |
| 🇩🇰 Denmark DK | 5 | $9.95 | $1.99 | 2 | 0.0% | 1 | 100.0% |
| 🇷🇸 RS RS | 5 | $99.92 | $19.98 | 5 | 60.0% | 5 | 40.0% |
| 🇩🇪 Germany DE | 5 | $69.93 | $13.99 | 3 | 66.7% | 3 | 0.0% |
| 🇵🇹 Portugal PT | 5 | $105.95 | $21.19 | 3 | 0.0% | 2 | 100.0% |